Be Powerful
Heal the block. Harvey first.
Be Powerful is LaRoyce’s purpose-driven brand and initiative. Hood Development is the campaign behind it: creative work to heal and harmonize underserved communities, starting with the city that raised him.
Hood Development
The work
Harvey
Murals that put color and pride back on the walls, and work alongside the District 205 Enrichment Foundation for the next generation of Harvey students.
Kicks 4 the City
Ambassador for the program that puts on-trend sneakers on the feet of inner-city kids, and host of its AGORA Sneakerball.
Partners
Celebrity Kettle Ambassador for the Salvation Army, in a campaign that won an Emmy, plus work with WE Day and Covenant House.
In the community
Show up. Every time.
The BPWRFL launch, the Salvation Army’s Red Kettles, a PSA against violence, and an afternoon out with the people.
2 minBehind the launch: LaRoyce & BPWRFLFortress
1 minManning the Red KettlesThe Salvation Army Chicago
31 sec“Shattered”: Be strong. Use words. Not violence.PSA · Patrick Lives On
5 minOut with the peopleLaRoyce Hawkins · October 18, 2025
4 minOut with the people, part 2LaRoyce Hawkins · October 18, 2025
1 hr 24 minKevin Atwater, Chicago P.D. & real-life impactThe Jawn with Uncle O & Charlie MackLifting As We Climb
A workshop for actors ready for the next level.
An intimate workshop led by LaRoyce for graduate-level actors who are ready to expand their craft and reshape their career journeys. Thirteen seasons of network television, taught by someone who came up the same way you are.
Next dates are announced to the interest list first.
Lifting As We Climb
From the Actor Empowerment Summit
The collection
Wear the message.
The Be Powerful store is being rebuilt on a secure checkout. Join the drop list and you’ll know the minute it’s back.
Day After Hoodie
The Be Powerful hoodie.
BPWRFL Staple Tee
The everyday Be Powerful tee.